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Are you there when your potential customers search you online?

Whenever your potential customers need your products/services, they first come to Google & start searching for the respective solutions by typing specific words known as 'key words' depending on the industry such as 'top or best software solutions providers in London or UK', in bespoke software development industry.

Similarly, you will be also searched in search engines such as Google, Bing, Yandex, Yahoo etc.. by your clients as & your products/services are needed.. but your site will be optimized in the search results, only if your website is SEO friendly with the coding standards & the recommended keywords density along with on-page & off-page SEO activities.

Not only in Search Engines, your customers might also search you in Play Store and/or App Store to find your mobile app/s. App Store Optimization (ASO) is another online service to take your brand to clients when they look for your solutions.

Free SEO Audit to see whether your Website is SEO friendly

As in many processes, to understand & identify where you are in terms of SEO friendliness is the first step (SEO Audit), where do you want to take your website in the cyberspace (SEO Objectives) & how the primary & secondary SEO objectives can be accomplished (SEO Strategy) will be further discussed before implementing to achieve the greater heights.

Main objectives of SEO strategy include increased traffic, increased qualified visitors, reduced page bounce rate & increased SALES.

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The Most Optimized Web Solutions Provider In the Asian Region!

Xiteb® can be considered as the MOST competitive SEO (Search Engine Optimization) company in the Asia Pacific and Asian region. For an example, whenever online clients search ‘web design companies Sri Lanka', 'creative web design firms', 'best web development companies Sri Lanka' and/or 'best web designing companies Sri Lanka', Xiteb® comes to the first page of the Google search results. Every company in the Software, Mobile app development and web design/development domain, wants to be at least in the top 10 search results or in the first Google result page which is very competitive. As a result of SEO and SEM tools, type of precise content, unique codes and clear-cut knowledge of Search Engines along with SEO Strategies we use, Xiteb® managed to come to the first 3 Google search results which is remarkable.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the process followed with paid advertising to get your website to a higher ranking in search engine result pages (SERPs) with a higher visibility. SEM is the initial step any company should proceed with soon after launching their new website no matter whether it is your first launch or the relaunch of the website. As your website goes online as a new website, it will not be optimized without paid ads known as Google AdWords™, Microsoft Advertising (for Bing), or other search engines accordingly. It is always recommended to have both SEO and SEM strategies simultaneously to promote synergy.

SEM includes, ads on search networks, text ads, image ads as well as video ads (YouTube skippable & non-skippable ads). Commonly used SEM strategy is known as pay-per-click (PPC) ads.

During the process, the campaigns will be setup based on the primary objective & the keywords which you need to get the website optimized on & accordingly it will be followed with ad copy creation & setting budgets for each campaign. Campaign effectiveness could be monitored & checked with the impressions & clicks received to the respective ad copies.

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